You might see some huge sites like Wikipedia, YouTube and Facebook appear. Enter your URL and choose your region, then hit Research. SEO Scout makes it easy to identify your competitors using the Domain Competitors tool. With every feature you add to your site, the list of direct and indirect competitors grows longer. Some are looking for A/B testing capabilities, and some are looking for content marketing support. Users turn to us for a variety of reasons. And they aren't always offering a directly comparable product. Your competitors aren't always local, thanks to the rise of internationalisation. But the companies that appear in SERPs for the same keywords as your company aren't always the obvious choices. Like keywords, you might think you have a firm grasp of what is going on. Identifying your competitors isn't always easy. You can also take note of any new ideas they've identified through this method that could help boost traffic numbers or generate higher click-through rates (CTRs). Their understanding of the products and services you both offer will allow you to double-check your strategy.īy looking at competitor keyword research, you'll understand better which keywords will convert well on your site - and which ones won't work as well.
This is one reason it's so helpful to check out your competitor's keyword rankings. So when it comes to keyword research, they often suffer from a lack of imagination and a narrow focus. They have in-depth knowledge of the product or service. But you've probably only scratched the surface of your website's full potential.īusiness owners and marketing managers are in a privileged position. You might think you have a firm grasp of the keywords your customers use to find your business. Competitor monitoring is a normal part of marketing and is not considered unethical.Īs long as you aren’t ripping off their content, word for word, you have nothing to worry about! Competitor research and SEO If your competitors have any form of marketing strategy in place, you can guarantee they keep a close eye on your performance and activities. If you feel uneasy about this approach – don't worry. A lot of this information is readily available online, so there is no reason you can't make the most of the data out there to inform your search strategy. What is competitor research?Ĭompetitor research is the process of analysing how your competitors are performing in search results. In this guide, we’ll explore how to check a site and see what keywords it ranks for to find new opportunities. SEO Scout makes it simple to identify competitor keywords to add to your content strategy. Identifying content gaps on your website will allow you to improve the customer experience and increase brand awareness. Competitor keyword research is a great way to uncover high intent keywords and low hanging fruit.
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